Digital Career Guidance
Germany has a federal education and vocational system. Each state can define the specifics of its vocational system within the framework of predefined national standards. The federal government of Rhineland-Palatinate has stipulated in its coalition agreement the strengthening of digital and virtual career guidance.
Vocational guidance in schools generally begins three years before the intended school-leaving certificate and is divided into three phases: reflection on one’s own strengths and interests, exploration and discovery of jobs and finding a suitable company for work-linked vocational training.
For each of the three phases, the Chamber of Crafts offers several projects:
practical workshops in the training workshops ;
the provision of a career guidance bus to visit schools with a series of activities;
presentations made directly by trainees who present their daily experiences during their vocational training.
During the Covid pandemic, several new digital projects were created:
- “Azubi-Online-Datings” as a digital substitute for training fairs (on site);
- Classroom workshops in schools supported by digital tools and applications;
- Live YouTube broadcasts of training workshop practices as a substitute for hands-on workshops to give an overview of the workshops.
Points of interest
The development of skills and knowledge in the use of new media and digital tools for professional counsellors;
Better digital accessibility for certain target groups (especially adults such as teachers, parents and network partners);
Digital offerings allow for a wider geographical reach and reduced travel time;
The use of digital technology can give an innovative perception to the organisation.
Points of vigilance
It is necessary to take into account that digital offers risk excluding digitally vulnerable target groups (with low digital literacy and little or no digital equipment);
Good IT support and digital equipment are needed.